Belly, the Chicago-based loyalty platform which has now grown to over 4,000 merchants across the U.S., is today announcing its first product outside of loyalty, with the official debut of Belly Bites, a sampling program designed to attract new customers to a local business. Thanks to Belly's traction with its merchant customers, it's able to tap into its growing collection of consumer data in order to better target potential new customers with a promotion based on demographic data, shopping habits, historical interactions with other Belly merchants, and more.Source: http://feedproxy.google.com/~r/Techcrunch/~3/u6-T1utrWX4/
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