The saying, "there's an app for that" is proving to be true once more. The new Zillow Digs, launched by Zillow.com, is hoping to corner some of the social media market share that houzz.com and pinterest.com have in the virtual real estate world.
Zillow.com is the website that allows visitors to get an estimate (or as its called on the site, "zestimate") on the value of homes. The site created quite a stir because of the enormous amount of real estate data it was providing in the Internet world when it launched seven years ago. Today, it touts that it helps homeowners, buyers and sellers, renters, real estate agents and mortgage professionals as well as landlords and property managers "find and share vital information about homes, real estate and mortgages". Zillow claims to have data on more than 110 million U.S. Homes which include those for sale, for rent, and even many not currently on the market. The company's goal is to empower consumers with important real estate information.
That's why it makes sense that this same company would launch an app that is helping consumers learn more about home improvement. The popularity of social sharing sites like Houzz and Pinterest proved that there's a market for uploading attractive remodeling and real estate photos and now there's Zillow.com/Digs.
You'll lose track of time perusing through these pretty remodeling pictures. It's similar to the other social sharing sites where you can upload, pin, and like the photos, but on this platform, you can also see an estimate for the remodeling work.
The proprietary Digs Estimates provide information about costs for remodeling bathrooms, kitchens, and various other home improvements. The free app works on the iPad and Web.
This is sure to be a hit in the real estate world where, according to a survey by Ipsos, upwards of 75 percent of homeowners who purchased a home in the last year had recently completed a home improvement project with many choosing to remodel the kitchen or bathroom.
This new app serves not only as a comparison for those searching for costs and projects that might be similar to their own remodel but also as an inspiration for homeowners looking for new, fresh home improvement ideas.
The Pinterest-like boards will be familiar to those who are used to pinning. It also offers a direct login/connection to Facebook and Twitter for simple sharing, commenting and extended posting.
Some of the photos featured on the Zillow Digs app are on the market while others are not currently listed. Either way, it seems this is yet another Zillow mark of genius as those interested in real estate will find the beautiful pictures captivating and the cost-calculations intriguing. According to Zillow, the its patent-pending Digs Estimate algorithm was created by economists and data analysts who produce extensive housing data and research. The estimates take into consideration how costs may vary in different markets throughout the country.The app also helps connect consumers with industry professionals who can help get the remodeling work you need completed.
Published: February 8, 2013
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 Phoebe Chongchua is an award-winning journalist, an author, customer service trainer/speaker, and founder of Setting the Service Standard, a customer service training and consulting program offered by Live Fit Enterprises (LFE) based in San Diego, California. She is the publisher of Live Fit Magazine, an online publication that features information on real estate/finance, physical fitness, travel, and philanthropy. Her company, LFE, specializes in media services including marketing, PR, writing, commercials, corporate videos, customer service training, and keynotes & seminars. Visit her magazine website: www.LiveFitMagazine.com. Phoebe's articles, feature stories, and columns appear in various publications including The Coast News, Del Mar Village Voice, Rancho Santa Fe Review, and Today's Local News in San Diego, as well as numerous Internet sites. She holds a California real estate license. Phoebe worked for KGTV/10News in San Diego as a Newscaster, Reporter and Community Affairs Specialist for more than a decade. Phoebe's writing is also featured in Donald Trump's book: The Best Real Estate Advice I Ever Received and The Complete Idiot?s Guide to Buying Foreclosures. She is the author of If the Trash Stinks, TAKE IT OUT! 14 Worriless Principles for Your Success. Contact Phoebe at (858) 259-3646 or . Visit PhoebeChongchua.com for more information. |
Source: http://realtytimes.com/rtpages/20130208_zillowdigs.htm
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