Of late, the internet has become a place of social and business dealings and Nigeria is not left out as she is number 31 on the list of Facebook Statistics By Country, with 6,712,700 Facebook users and the 11th on the list of the Top 20 Countries with Highest Number of Internet Users.
Unfortunately, with so much exposure to the internet, the knowledge of internet marketing and how to earn an income online is still a mystery to lots of Nigerians; those that attempt to learn and earn from the internet either leave the business out of frustration or fall into the hands of scammers. (Note: scammers are not peculiar to any particular race or region but are bound everywhere on the internet).
In order to make sense of what internet marketing is and the ways of earning, it is important to get the training from a genuine trainer who can point one to the right tools necessary for success.
The Challenges
Some of the major challenges faced by Nigerians who want to earn online are:
To start online business, a person should have adequate knowledge and information. In the quest to acquire these, people have wasted money on online trainings organised by marketers who know next to nothing about how to earn money online.
- Access to Good Internet Connection
Internet businesses can only be done online, if there is no internet connection, there is no business. A major challenge in the country is connectivity. Internet connections are so bad that it could take a whole day to download a document ( this is a fact because it happened to me).
Nigeria is one of the countries that cannot make or receive payment via some online payment methods and most of the time when someone wants to pay for a products online, a sorry message pops up informing that the company do not sell to people from the country (very frustrating). Also, because of the cash culture in the country, most people are not used to the card payment system, therefore, do not own a payment card. This have caused many to miss out on most online opportunities and others to loss interest in businesses that are internet related.
Another challenge is the misconceptions about online marketing. Some of these misconceptions are with reasons while others are baseless. The believe that one does not need to put in any hard work to earn millions of dollars overnight is one of such.
Solutions To These Challenges
To start an online business, it is necessary to get these challenges sorted out and here are some of my recommendations:
The internet is full of information, some are of value and some have no use. The ability to get valuable information from the internet sometimes depend on research skills, time available for the research and what the information is for. To learn internet marketing, there are lots and lots of free training, yes, free online training. The only thing you invest is time and commitment and before you know it you are on your way to earning online.
- Access to Good Internet Connection:
Access to good connection is possible if you are willing to pay for a good package from any of the internet services provider in the country and if you are serious about starting your online business, then I suggest you do.
Most Nigerian banks, if not all, now offer visa or master cards for online businesses when you open a domiciliary account with them. I will not recommend you pay anyone to open an account for you, better to run your account by yourself.
- Misconceptions About Online Businesses
Contrary to general opinion, online business is not a ?Get Rich Quick? scheme. It is a business that needs nurturing and dedication like every other and it is a lot of hard work (No Pain, No Gain). One other thing that I like to point out is, it does not matter where you are in the world, you can successfully earn as an internet marketer. In internet marketing, there are no geographical barriers and your potential customers are not limited to the people in your region alone; with internet marketing, the world is your marketplace.
Source: http://www.streetarticles.com/internet-marketing/how-to-start-online-business-in-nigeria
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